Friday, April 10, 2009

Prospectus Letter FINAL

PROSPECTUS LETTER

PR Solutions


Executive Summary:

On behalf of Community Abuse Prevention Services Agency (CAPSA), PR Solutions will ask Convergys for a corporate donation of $5,000 and will host their first annual Easter Extravaganza Event for the children and families of CAPSA, to help raise awareness and take in charitable donations from the community.

Community Abuse Prevention Services Agency (CAPSA) is a non-profit organization dedicated to helping victims of domestic violence and sexual assault, and providing education in order to prevent violence in our community.

CAPSA offers services to victims of domestic violence in the home and help children and families rebuild their lives. Generous monetary contributions and donations from the community allow CAPSA to help these individuals, however within the last couple of months donations have progressively slowed down. CAPSA has also seen a trend of low morale amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent.


Sponsor Appeal:

Sponsor appeal for this event will be extremely broad. We will be asking for local businesses to sponsor our EASTER EXTRAVAGANZA event by donating money, time and resources that they may have to help us put on the event.

We will ask Convergys for a corporate donation of at least $5,000. Convergys has a long history of enriching the community by giving back through their support for health and human service organizations. They have contributed millions to organizations such as United Way, Arnold Palmer Hospital for Children and Women and American Red Cross.


Problem:

CAPSA’s current problem is the lack of local awareness of their cause and need for donations. Generous monetary contributions and donations from the community allow CAPSA to help individuals who are trying to get out of horrible circumstances, however within the last couple of months donations have progressively slowed down.

CAPSA has also seen a trend of low morale amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent. Overall CAPSA needs to create more community awareness and gain donations.



Solution:

CAPSA has decided to team up with Lee’s Grocery Store and Subway to throw an Easter Extravaganza Event. CAPSA will be hosting their first annual Easter Extravaganza for the children and families of CAPSA on Saturday, April 11 at Ellis Elementary Park from 12pm – 4pm. A small donation of one item per child grants entrance to the event for the entire afternoon.

The event will start with an Easter egg hunt where the baskets and eggs will be provided by Lee’s. Later lunch will be served with Subway donating the food. Activities and games will be held throughout the day with our many volunteers overseeing each.

· Baby Formula
· Blankets & Comforters (Twin Size Only)
· Canned (non-perishable) food items
· Chapstick
· Cleaning Supplies: Bathroom/Household
· Cookware
· Dental Floss
· Deodorant
· Diapers (all sizes are needed, but especially sizes 2, 3, 4)
· Dishwashing Soap
· Dishwasher Detergent
· Dryer Sheets
· Freezer Storage Bags/Sandwich Bags
· Hairbrushes/Combs
· Hairspray
· Laundry Soap
· Lotion
· Mattress Pads (Twin Size Only)
· Pacifiers
· Paper Towels
· Phone Cards
· Plastic Food Storage Containers (i.e. Tupperware)
· Shampoo & Conditioner
· Sheets & Pillowcases (Twin Size Only)
· Toilet Paper
· Monetary donations

CAPSA is asking Convergys to match any donations brought to the Easter Extravaganza Event in the form of one dollar per item. Any monetary donations would be matched as well. Convergys would donate a minimum of $5000 whether or not that much has been donated, however we are expecting a great number of donations.

By throwing this event CAPSA is sure the community will become more aware of their cause. This is a way to get the victims involved with the community and is sure to impact donations as locals will feel excited to help their friends, more than helping faceless children.


Capabilities:

We are confident that this event is one that will boost donations because it is unique in that it involves the victims along with the community. There is no question that CAPSA has done much good and this needs to continue. This event is one that will boost the morale of the victims as well as be a fun family event for the Easter holiday for locals.

Our idea to have this Easter Event is one that hasn’t been done by CAPSA before. It is simple to ask companies for donations but our idea is truly unique in that we are involving the community by helping them see what kind of abuse goes on in their backyard by bringing them together with the victims of this abuse. We hope that this will strike a chord with our donors and compel them to donate as much as they can, versus donating the bare minimum or nothing.

Budget:If there are images in this attachment, they will not be displayed.

CAPSA Easter Egg Extravaganza



Date /Amount /Description


1/15/09

$ 20.00

Event Idea Pitch Materials
1/25/09

$ -

Go no Go Deadline
2/10/09

$ 150.00

Planning Luncheon
2/20/09

$ -

Sponsor Commitment Meeting
3/10/09

$ -

Media Blitz
4/1/09

$ -

Event Review
4/11/09

$ 5,000.00

Event donation match, minimum donation 5,000




Budget Total
$ 5,350.00





Conclusion: By putting on the Easter Extravaganza Event, we will be able to raise morale with CAPSA families and be able to collect a lot of donations from the community. We also will benefit from Convergys monetary contributions and support.

Friday, April 3, 2009

Prospectus Letter Draft (Outline)

PR Solutions

Part One:
Community Abuse Prevention Services Agency (CAPSA) is a non-profit organization dedicated to helping victims of domestic violence and sexual assault, and providing education in order to prevent violence in our community.

CAPSA offers services to victims of domestic violence in the home and help children and families rebuild their lives. Generous monetary contributions and donations from the community allow CAPSA to help these individuals, however within the last couple of months donations have progressively slowed down. CAPSA has also seen a trend of low moral amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent.

Part Two:
Sponsor appeal for this event will be extremely broad. We will be asking for local businesses to sponsor our EASTER EXTRAVAGANZA event by donating money, time and resources that they may have to help us put on the event.

CAPSA event: EASTER EXTRAVAGANZA
CAPSA will be hosting their first annual Easter Extravaganza for the children and families of CAPSA on Saturday, April 11 at Ellis Elementary Park. A small donation of one item per child grants entrance to the event for the entire afternoon.

Donation Needs
Baby Food (in Jars)
Baby Formula
Blankets & Comforters (Twin Size Only)
Canned (non-perishable) food items
Chapstick
Cleaning Supplies: Bathroom/Household
Cookware
Dental Floss
Deodorant
Diapers (all sizes are needed, but especially sizes 2, 3, 4)
Dishwashing Soap
Dishwasher Detergent
Dryer Sheets
Freezer Storage Bags/Sandwich Bags
Hairbrushes/Combs
Hairspray
Laundry Soap
Lotion
Mattress Pads (Twin Size Only)
Pacifiers
Paper Towels
Phone Cards
Plastic Food Storage Containers (i.e. Tupperware)
Shampoo & Conditioner
Sheets & Pillowcases (Twin Size Only)
Toilet Paper
We also greatly appreciate monetary donations.

Part Three:

Part Four:
-The problem is that CAPSA doesn’t have enough local donations and support.
-Though this is a long term problem, we plan to begin to address this by throwing an event. It is a community Easter Event involving an Easter egg hunt, lunch and contests for the kids.
-We are hoping that this event will bring more awareness to the community as all families are invited to participate, that CAPSA needs their help.
-It should not be difficult to bring about this awareness through the event and through the many sponsors we will obtain for it.
- In order to participate the only requirement is that the family brings some sort of donation. It can be anything from a blanket to a can of baby food to a monetary donation.
-We hope through this event to double our community awareness and our donations.
-This can be measured by having at least six positive stories about CAPSA printed in Cache Valley Newspapers.

Part Five:
-We are dedicated to this task. Our organization feels CAPSA is an amazing one of a kind organization in Cache Valley and we will do everything to increase awareness in the community.
-Our idea to have this Easter Event is one that hasn’t been done by CAPSA before. Anybody can ask companies for donations but our idea is truly unique in that we are involving the community by helping them see what kind of abuse goes on in their backyard by bringing them together with the victims of this abuse. We hope that this will strike a chord with our donors and compel them to donate as much as they can, versus donating the bare minimum or nothing.

Part Six:

Friday, March 20, 2009

Photoshop Biz











-Lasso tool, then made us black & white
-Used hue saturation on each pair of sunglasses, using different colors
-resized original phono and rotated it 180 degrees
-added 'MOAB 2009' text at the top of photo











-used lasso tool to cut and paste Britney Spears, and Rhianna into picture
-adjusted contrast
-added 'Screw you Chris' text on Rhianna's blouse
-used eraser tool to blend pictures better
-used hue saturation tool to change color of my bluse

Burger Planet Positioning

PR Solutions
Annekah Martinez
Ryan Miller
Leilani Vaiaoga
Amber Winward



Burger Planet Postioning Proposal

Burger Planet is one of the most successful fast-food chains, serving 52 billion customers worldwide with its 8,921 franchises in every state and 17 countries abroad. James E. Mullenbach I founded the company in 1934 and since then has transformed Burger Planet into the leader of the quick service restaurant industry.

Burger Planet has grown tremendously throughout the years and the fast-food chain has sustained success due to customer loyalty and their simple formula of selling burgers, fries and soda that has taken a likening to their consumers.

However, recent studies concluded that Burger Planet’s target consumers, women ages 30-50, have become increasingly health conscious and have stopped going to Burger Planet. It is not too uncommon to find that women are watching their caloric intake and spending their money on meals that cater to a diet-crazed demographic.

In a focus group, conducted on its base consumer by Burger Planet in Illinois, research and opinions showed Burger Planet no longer appeals to women who watch their figure and are trying to lose weight.

A 39-year-old waitress who used to frequent Burger Planet weekly has stopped eating there claiming that Burger Planet has caused her weight to reach an undesirable 150 pounds. “I just made a decision that before I turn 40, I’m going to lose weight. So I had to give up some luxuries, like Burger Planet.”

According to http://www.helpquide.org/ , consumers on the go are paying special attention to what they order off the fast-food menu and are looking for healthier meal alternatives. Consumers are ordering items with more vegetables and leaner meats, substituting water for soda and watching their portion size.

Fast–food competitors like McDonalds, Hardee’s and Burger King have also noticed a change in their demographic and have started to cater to their health conscious consumers, by introducing healthier meal alternatives on their menus as well. All three fast-food chains have tried to position themselves as being healthy, however they lack in certain areas that Burger Planet hopes to excel in.

Strategic Plan
Burger Planet is looking to appeal to middle-aged women, ages 30-50 who have become increasingly health conscious by introducing a new line of healthier meal alternatives on their existing menu. In order to build the image of Burger Planet and cater to health conscious consumers we plan to team up with health expert Jayne Peterson. We also plan to focus on Burger Planets brand recognition, customer loyalty and sustaining the success within the company that we have built.

· HEALTHY MEAL ALTERNATIVES
Healthy new meal options will be introduced to help overcome target audiences health concerns. Healthier alternatives include white meat, no mayo, options with no bun, fruit sides and more salads. By making these changes to our menu we intend to increase market share with our target consumers and show that Burger Planet is willing to listen to the customers concerns. We want to build credibility and trust with our consumers, and convey an image that we too are looking towards being a more health friendly fast-food chain.

In order to find determine what our target audiences want on our menu we will hold focus groups and make changes accordingly.

· THE SUCCESS OF BURGER PLANET
Burger Planet will also strive to raise their credibility of Burger Planet’s commitment to healthy options. Our global outreach is imperative and Burger Planet relies on their loyal clientele and brand recognition to excel in the industry.

Burger Planet serves 52 billion customer and counting with 8, 921 franchises in every state and 17 countries abroad. We plan to use the success that we have to persuade steadfast customers of Burger Planet to remain loyal and support the company with our new health conscious menu and ideas.

· JAYNE PETERSON
With the help of health expert Jayne Petersen, who achieved fitness success with high-profile client Opal Whitcomb, Burger Planet is looking to gain a competitive edge. No other quick service restaurant in the industry has teamed up with a fitness expert to appeal to their health conscious consumers.

Jayne Peterson has signed on with Burger Planet to lend her expertise to the quick-service restaurant with intentions to appeal to women. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," says Petersen.

Jayne Peterson’s association with Opal Whitcomb will generate a lot of positive press for Burger Planet. Whitcomb is viewed highly credible among target audiences and will be beneficial to Burger Planet’s image.

Peterson is currently president and CEO of Looking Glass, Inc., a multi-million dollar health enterprise. With the health expertise given from Peterson, Burger Planet will be in good hands and understands that every move they make to become more health friendly will be supervised by Peterson.

Conclusion
Burger Planet will implement their new ideas of being health friendly with the help of Jayne Peterson. Their menu will cater to their health-conscious consumers and our target audience will be more willing to eat at Burger Planet. Burger Planet consistently pays attention to current health trends and the concerns of their consumers, and given that information will stay credible and competitive in the quick service food industry.

Friday, March 6, 2009

PHOTOSHOP BIZ





Photoshop and Shane Krebs give me anxiety.

Final Press Release 4

FOR IMMEDIATE RELEASE:

Feb. 23, 2009
K Salon & Spa
640 S. 80 E. Suite #130
Logan, UT 84321
435-753-8880
http://www.ksalonspa.com/


LOGAN, Utah – K Salon & Spa, a local female-owned business, will offer salon and spa discounts as well as free gift giveaways during their week-long celebration of their grand opening. The grand opening will run from March 2 – 6 and is expected to attract new customers and existing clients.

“We are hoping for a blow-out grand opening, with a large influx of people coming in,” said Serena VanDerwoodsen, owner of K Salon & Spa. “We are excited to have our grand opening and looking forward to offering our salon and spa services to the community.”

K Salon & Spa is a full service beauty business that offers everything from hair styling, color enhancements, perms and straightening to massages, pedicures/manicures and waxing. New and enhanced services such as eyelash extensions, body and facial treatments have been in high demand from clients and are sure to appeal to new customers.

The Mach 2-6 grand opening will offer 20 percent discounts on all salon services and 30 percent discounts on all spa treatments. The salon and spa uses Eminence Organic skin produts which has been popular for clients who request high end products be used during their treatments.

K Salon & Spa is open on weekedays from nine to seven and on Saturday nine to five. Prices vary on type of service and products used. To find out more information about K Salon & Spa visit http://www.ksalonspa.com/ .





Leilani Vaiaoga
Public Relations Director
Leilani.Vaiaoga@aggiemail.usu.edu
407-375-9843

Friday, February 27, 2009

Final Media Pitch

Subject Line: Learning How to Make Bank …

Ben Dover
Editor & Chief
Making Bank Magazine
11925 Allamanda Ct.
Logan, UT 8321


Dear Ben Dover,

I read your monthly publications of Making Bank magazine, and was thrilled to receive an email from you inquiring about the services offered through our organization. You stated that if we send you more information and you feel that we have something substantial to offer to the community, you would feature us in your upcoming April issue.

Back in 2006, research concluded from MSN money that 12 out of 20 men and women alike were financially unstable and/ or in debt. We found a great market out there that would benefit from financial education and started Cache Valley Area Investors Association. Cache Valley Area Investors Association has been offering educational meetings to individuals looking to become financially independent. CVAIA is relatively new to the Cache Valley community, but has generated phenomenal results and feedback from students who have attended the meetings. Preston Parker, CVAIA President said, “We focus on individuals who want to learn and apply philosophies of financial independence in their lives.”

Attend a meeting and learn successful investment ideas and theories that you can apply to your own financial situation. Familiarize yourself with the initiative of passive income and the bankable profits that come from it. CVAIA meetings are held every other Thursday at 7p.m. and are open to the public. Information on-line about the meetings are on Facebook and the associations website http://www.cvaia.com/.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geological locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Cache Valley Area Investors Association is there to help you become free from financially instability and debt. We encourage you to log on to www.cvaia.com and learn more about our expertise. If you have any questions, please contact me.

Sincerely,



Leilani Vaiaoga
Public Relations Director
Leilani.Vaiaoga@aggiemail.usu.edu 407-375-9843

Monday, February 23, 2009

Draft Press Release 4

FOR IMMEDIATE RELEASE:

Feb. 23, 2009
K Salon & Spa
640 S. 80 E. Suite #130Logan, UT 84321
435-753-8880
http://www.ksalonspa.com/

K Salon & Spa Grand Opening

LOGAN, Utah – K Salon & Spa, a local female-owned business, will offer salon and spa discounts as well as free gift giveaways during their week-long celebration of their grand opening. The grand opening will run from March 2 – 6 and is expected to attract new customers and existing clients.

“We are hoping for a blow-out grand opening, with a large influx of people coming in,” said Serena VanDerwoodsen, owner of K Salon & Spa. “We are excited to have our grand opening and looking forward to offering our salon and spa services to the community.”

K Salon & Spa is a full service beauty business that offers everything from hair styling, color enhancements, perms and straightening to massages, pedicures/manicures and waxing. New and enhanced services such as eyelash extensions, body and facial treatments have been in high demand from clients and are sure to appeal to new customers.





Leilani Vaiaoga
Public Relations Director
Leilani.Vaiaoga@aggiemail.usu.edu
407-375-9843

Friday, February 20, 2009

Draft Media Pitch

Subject Line: Learning How to Make Bank …

Ben Dover
Editor & Chief
Making Bank Magazine
11925 Allamanda Ct.
Logan, UT 8321


Dear Ben Dover,

I read your monthly publications of Making Bank magazine, and was thrilled to receive an email from you inquiring about the services offered through our organization. You stated that if we send you more information and you feel that we have something substantial to offer to the community, you would feature us in your upcoming April issue.

Back in 2006, research concluded from MSN money that 12 out of 20 men and women alike were financially unstable and/ or in debt. We found a great market out there that would benefit from financial education and started Cache Valley Area Investors Association. Cache Valley Area Investors Association has been offering educational meetings to individuals looking to become financially independent. CVAIA is relatively new to the Cache Valley community, but has generated phenomenal results and feedback from students who have attended the meetings. Preston Parker, CVAIA President said, “We focus on individuals who want to learn and apply philosophies of financial independence in their lives.”

Attend a meeting and learn successful investment ideas and theories that you can apply to your own financial situation. Familiarize yourself with the initiative of passive income and the bankable profits that come from it. CVAIA meetings are held every other Thursday at 7p.m. and are open to the public. Information on-line about the meetings are on Facebook and the associations website http://www.cvaia.com/.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geological locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Cache Valley Area Investors Association is there to help you become free from financially instability and debt. We encourage you to log on to www.cvaia.com and learn more about our expertise. If you have any questions, please contact me.

Sincerely,



Leilani Vaiaoga
Public Relations Director
Leilani.Vaiaoga@aggiemail.usu.edu
407-375-9843

Friday, February 13, 2009

Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE:

Feb.6, 2009
Cache Valley Area Investors Association
Preston Parker
160 N. Main Street
Logan, UT 84321
cachvaia@gmail.com

LOGAN, Utah - - Cache Valley Area Investors Association (CVAIA) is looking to teach the community how to become more financially independent through educational classes.

Preston Parker, president of the company, said “We focus on individuals who want to learn and apply philosophies of financial independence in their lives.”

CVAIA teaches that investing time, assets, and experience can ultimately lead to passive income. The class educates individuals on how to utilize their skills and knowledge to generate passive income.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geological locations and from all walk of life. The members come together with the same belief: that education mitigates the risks of investing.

CVAIA meetings are held every other Thrusday at 7pm and is open to the public. Information on-line about the meeting are on Facebook and the associations website http://www.cvaia.com/.

Contact Info:
Leilani VaiaogaPublic Relations VP
407-375-9843
Leilani.Vaiaoga@aggiemail.usu.edu

-END-