PROSPECTUS LETTER
PR Solutions
Executive Summary:
On behalf of Community Abuse Prevention Services Agency (CAPSA), PR Solutions will ask Convergys for a corporate donation of $5,000 and will host their first annual Easter Extravaganza Event for the children and families of CAPSA, to help raise awareness and take in charitable donations from the community.
Community Abuse Prevention Services Agency (CAPSA) is a non-profit organization dedicated to helping victims of domestic violence and sexual assault, and providing education in order to prevent violence in our community.
CAPSA offers services to victims of domestic violence in the home and help children and families rebuild their lives. Generous monetary contributions and donations from the community allow CAPSA to help these individuals, however within the last couple of months donations have progressively slowed down. CAPSA has also seen a trend of low morale amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent.
Sponsor Appeal:
Sponsor appeal for this event will be extremely broad. We will be asking for local businesses to sponsor our EASTER EXTRAVAGANZA event by donating money, time and resources that they may have to help us put on the event.
We will ask Convergys for a corporate donation of at least $5,000. Convergys has a long history of enriching the community by giving back through their support for health and human service organizations. They have contributed millions to organizations such as United Way, Arnold Palmer Hospital for Children and Women and American Red Cross.
Problem:
CAPSA’s current problem is the lack of local awareness of their cause and need for donations. Generous monetary contributions and donations from the community allow CAPSA to help individuals who are trying to get out of horrible circumstances, however within the last couple of months donations have progressively slowed down.
CAPSA has also seen a trend of low morale amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent. Overall CAPSA needs to create more community awareness and gain donations.
Solution:
CAPSA has decided to team up with Lee’s Grocery Store and Subway to throw an Easter Extravaganza Event. CAPSA will be hosting their first annual Easter Extravaganza for the children and families of CAPSA on Saturday, April 11 at Ellis Elementary Park from 12pm – 4pm. A small donation of one item per child grants entrance to the event for the entire afternoon.
The event will start with an Easter egg hunt where the baskets and eggs will be provided by Lee’s. Later lunch will be served with Subway donating the food. Activities and games will be held throughout the day with our many volunteers overseeing each.
· Baby Formula
· Blankets & Comforters (Twin Size Only)
· Canned (non-perishable) food items
· Chapstick
· Cleaning Supplies: Bathroom/Household
· Cookware
· Dental Floss
· Deodorant
· Diapers (all sizes are needed, but especially sizes 2, 3, 4)
· Dishwashing Soap
· Dishwasher Detergent
· Dryer Sheets
· Freezer Storage Bags/Sandwich Bags
· Hairbrushes/Combs
· Hairspray
· Laundry Soap
· Lotion
· Mattress Pads (Twin Size Only)
· Pacifiers
· Paper Towels
· Phone Cards
· Plastic Food Storage Containers (i.e. Tupperware)
· Shampoo & Conditioner
· Sheets & Pillowcases (Twin Size Only)
· Toilet Paper
· Monetary donations
CAPSA is asking Convergys to match any donations brought to the Easter Extravaganza Event in the form of one dollar per item. Any monetary donations would be matched as well. Convergys would donate a minimum of $5000 whether or not that much has been donated, however we are expecting a great number of donations.
By throwing this event CAPSA is sure the community will become more aware of their cause. This is a way to get the victims involved with the community and is sure to impact donations as locals will feel excited to help their friends, more than helping faceless children.
Capabilities:
We are confident that this event is one that will boost donations because it is unique in that it involves the victims along with the community. There is no question that CAPSA has done much good and this needs to continue. This event is one that will boost the morale of the victims as well as be a fun family event for the Easter holiday for locals.
Our idea to have this Easter Event is one that hasn’t been done by CAPSA before. It is simple to ask companies for donations but our idea is truly unique in that we are involving the community by helping them see what kind of abuse goes on in their backyard by bringing them together with the victims of this abuse. We hope that this will strike a chord with our donors and compel them to donate as much as they can, versus donating the bare minimum or nothing.
Budget:If there are images in this attachment, they will not be displayed.
CAPSA Easter Egg Extravaganza
Date /Amount /Description
1/15/09
$ 20.00
Event Idea Pitch Materials
1/25/09
$ -
Go no Go Deadline
2/10/09
$ 150.00
Planning Luncheon
2/20/09
$ -
Sponsor Commitment Meeting
3/10/09
$ -
Media Blitz
4/1/09
$ -
Event Review
4/11/09
$ 5,000.00
Event donation match, minimum donation 5,000
Budget Total
$ 5,350.00
Conclusion: By putting on the Easter Extravaganza Event, we will be able to raise morale with CAPSA families and be able to collect a lot of donations from the community. We also will benefit from Convergys monetary contributions and support.
Friday, April 10, 2009
Friday, April 3, 2009
Prospectus Letter Draft (Outline)
PR Solutions
Part One:
Community Abuse Prevention Services Agency (CAPSA) is a non-profit organization dedicated to helping victims of domestic violence and sexual assault, and providing education in order to prevent violence in our community.
CAPSA offers services to victims of domestic violence in the home and help children and families rebuild their lives. Generous monetary contributions and donations from the community allow CAPSA to help these individuals, however within the last couple of months donations have progressively slowed down. CAPSA has also seen a trend of low moral amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent.
Part Two:
Sponsor appeal for this event will be extremely broad. We will be asking for local businesses to sponsor our EASTER EXTRAVAGANZA event by donating money, time and resources that they may have to help us put on the event.
CAPSA event: EASTER EXTRAVAGANZA
CAPSA will be hosting their first annual Easter Extravaganza for the children and families of CAPSA on Saturday, April 11 at Ellis Elementary Park. A small donation of one item per child grants entrance to the event for the entire afternoon.
Donation Needs
Baby Food (in Jars)
Baby Formula
Blankets & Comforters (Twin Size Only)
Canned (non-perishable) food items
Chapstick
Cleaning Supplies: Bathroom/Household
Cookware
Dental Floss
Deodorant
Diapers (all sizes are needed, but especially sizes 2, 3, 4)
Dishwashing Soap
Dishwasher Detergent
Dryer Sheets
Freezer Storage Bags/Sandwich Bags
Hairbrushes/Combs
Hairspray
Laundry Soap
Lotion
Mattress Pads (Twin Size Only)
Pacifiers
Paper Towels
Phone Cards
Plastic Food Storage Containers (i.e. Tupperware)
Shampoo & Conditioner
Sheets & Pillowcases (Twin Size Only)
Toilet Paper
We also greatly appreciate monetary donations.
Part Three:
Part Four:
-The problem is that CAPSA doesn’t have enough local donations and support.
-Though this is a long term problem, we plan to begin to address this by throwing an event. It is a community Easter Event involving an Easter egg hunt, lunch and contests for the kids.
-We are hoping that this event will bring more awareness to the community as all families are invited to participate, that CAPSA needs their help.
-It should not be difficult to bring about this awareness through the event and through the many sponsors we will obtain for it.
- In order to participate the only requirement is that the family brings some sort of donation. It can be anything from a blanket to a can of baby food to a monetary donation.
-We hope through this event to double our community awareness and our donations.
-This can be measured by having at least six positive stories about CAPSA printed in Cache Valley Newspapers.
Part Five:
-We are dedicated to this task. Our organization feels CAPSA is an amazing one of a kind organization in Cache Valley and we will do everything to increase awareness in the community.
-Our idea to have this Easter Event is one that hasn’t been done by CAPSA before. Anybody can ask companies for donations but our idea is truly unique in that we are involving the community by helping them see what kind of abuse goes on in their backyard by bringing them together with the victims of this abuse. We hope that this will strike a chord with our donors and compel them to donate as much as they can, versus donating the bare minimum or nothing.
Part Six:
Part One:
Community Abuse Prevention Services Agency (CAPSA) is a non-profit organization dedicated to helping victims of domestic violence and sexual assault, and providing education in order to prevent violence in our community.
CAPSA offers services to victims of domestic violence in the home and help children and families rebuild their lives. Generous monetary contributions and donations from the community allow CAPSA to help these individuals, however within the last couple of months donations have progressively slowed down. CAPSA has also seen a trend of low moral amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent.
Part Two:
Sponsor appeal for this event will be extremely broad. We will be asking for local businesses to sponsor our EASTER EXTRAVAGANZA event by donating money, time and resources that they may have to help us put on the event.
CAPSA event: EASTER EXTRAVAGANZA
CAPSA will be hosting their first annual Easter Extravaganza for the children and families of CAPSA on Saturday, April 11 at Ellis Elementary Park. A small donation of one item per child grants entrance to the event for the entire afternoon.
Donation Needs
Baby Food (in Jars)
Baby Formula
Blankets & Comforters (Twin Size Only)
Canned (non-perishable) food items
Chapstick
Cleaning Supplies: Bathroom/Household
Cookware
Dental Floss
Deodorant
Diapers (all sizes are needed, but especially sizes 2, 3, 4)
Dishwashing Soap
Dishwasher Detergent
Dryer Sheets
Freezer Storage Bags/Sandwich Bags
Hairbrushes/Combs
Hairspray
Laundry Soap
Lotion
Mattress Pads (Twin Size Only)
Pacifiers
Paper Towels
Phone Cards
Plastic Food Storage Containers (i.e. Tupperware)
Shampoo & Conditioner
Sheets & Pillowcases (Twin Size Only)
Toilet Paper
We also greatly appreciate monetary donations.
Part Three:
Part Four:
-The problem is that CAPSA doesn’t have enough local donations and support.
-Though this is a long term problem, we plan to begin to address this by throwing an event. It is a community Easter Event involving an Easter egg hunt, lunch and contests for the kids.
-We are hoping that this event will bring more awareness to the community as all families are invited to participate, that CAPSA needs their help.
-It should not be difficult to bring about this awareness through the event and through the many sponsors we will obtain for it.
- In order to participate the only requirement is that the family brings some sort of donation. It can be anything from a blanket to a can of baby food to a monetary donation.
-We hope through this event to double our community awareness and our donations.
-This can be measured by having at least six positive stories about CAPSA printed in Cache Valley Newspapers.
Part Five:
-We are dedicated to this task. Our organization feels CAPSA is an amazing one of a kind organization in Cache Valley and we will do everything to increase awareness in the community.
-Our idea to have this Easter Event is one that hasn’t been done by CAPSA before. Anybody can ask companies for donations but our idea is truly unique in that we are involving the community by helping them see what kind of abuse goes on in their backyard by bringing them together with the victims of this abuse. We hope that this will strike a chord with our donors and compel them to donate as much as they can, versus donating the bare minimum or nothing.
Part Six:
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