Final Press Release 2: Image Building

FOR IMMEDIATE RELEASE:

2/05/09
Burger Planet
123 Lakeview Rd.
Gary, IN 90210
910- 555-1234
http://www.burgerplanet.com

Burger Planet Introduces Health Conscious Menu
Burger Planet Teams Up With Jayne Petersen to Appeal to Middle-Aged Women With Healthier Meal Alternatives

GARY, Ind.- - Burger Planet will continue to cater to their health conscious consumers by introducing a new line of healthier menu alternatives with the help of health expert Jayne Petersen, who achieved fitness success with high-profile client Opal Whitcomb.

Burger Planet is looking to appeal to middle-aged women, ages 30-40 who have become increasingly health conscious by introducing a new line of healthier meal alternatives on their existing menu. Health and fitness expert, Jayne Peterson, signed on with Burger Planet to lend her expertise to the quick-service restaurant with intentions to appeal to women. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Petersen.

Burger Planet plans to keep burgers, fries and soda on their menu in order to sustain long-time customer loyalty. They have added low-carb meal options, gourmet salads and fruit choices to their menu within the past year.

The company has succeeded because of its customer loyalty. “We listen to our customers and our customers desire healthy choices, of which we offer many,” said James E. Muellenbach III, CEO of the company.

Burger Planet is headquartered in Gary, Indiana and currently serves 52 billion customers at 8,921 franchises in every state and 17 countries. With their new health image Burger Planet will bring in new customers and keep existing customers happy.

Contact Info:
Leilani VaiaogaPublic Relations VP
407-375-9843
Leilani.Vaiaoga@aggiemail.usu.edu

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