Prospectus Letter FINAL

PROSPECTUS LETTER

PR Solutions


Executive Summary:

On behalf of Community Abuse Prevention Services Agency (CAPSA), PR Solutions will ask Convergys for a corporate donation of $5,000 and will host their first annual Easter Extravaganza Event for the children and families of CAPSA, to help raise awareness and take in charitable donations from the community.

Community Abuse Prevention Services Agency (CAPSA) is a non-profit organization dedicated to helping victims of domestic violence and sexual assault, and providing education in order to prevent violence in our community.

CAPSA offers services to victims of domestic violence in the home and help children and families rebuild their lives. Generous monetary contributions and donations from the community allow CAPSA to help these individuals, however within the last couple of months donations have progressively slowed down. CAPSA has also seen a trend of low morale amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent.


Sponsor Appeal:

Sponsor appeal for this event will be extremely broad. We will be asking for local businesses to sponsor our EASTER EXTRAVAGANZA event by donating money, time and resources that they may have to help us put on the event.

We will ask Convergys for a corporate donation of at least $5,000. Convergys has a long history of enriching the community by giving back through their support for health and human service organizations. They have contributed millions to organizations such as United Way, Arnold Palmer Hospital for Children and Women and American Red Cross.


Problem:

CAPSA’s current problem is the lack of local awareness of their cause and need for donations. Generous monetary contributions and donations from the community allow CAPSA to help individuals who are trying to get out of horrible circumstances, however within the last couple of months donations have progressively slowed down.

CAPSA has also seen a trend of low morale amongst the victims during the holiday seasons where memories of domestic abuse and family neglect are prevalent. Overall CAPSA needs to create more community awareness and gain donations.



Solution:

CAPSA has decided to team up with Lee’s Grocery Store and Subway to throw an Easter Extravaganza Event. CAPSA will be hosting their first annual Easter Extravaganza for the children and families of CAPSA on Saturday, April 11 at Ellis Elementary Park from 12pm – 4pm. A small donation of one item per child grants entrance to the event for the entire afternoon.

The event will start with an Easter egg hunt where the baskets and eggs will be provided by Lee’s. Later lunch will be served with Subway donating the food. Activities and games will be held throughout the day with our many volunteers overseeing each.

· Baby Formula
· Blankets & Comforters (Twin Size Only)
· Canned (non-perishable) food items
· Chapstick
· Cleaning Supplies: Bathroom/Household
· Cookware
· Dental Floss
· Deodorant
· Diapers (all sizes are needed, but especially sizes 2, 3, 4)
· Dishwashing Soap
· Dishwasher Detergent
· Dryer Sheets
· Freezer Storage Bags/Sandwich Bags
· Hairbrushes/Combs
· Hairspray
· Laundry Soap
· Lotion
· Mattress Pads (Twin Size Only)
· Pacifiers
· Paper Towels
· Phone Cards
· Plastic Food Storage Containers (i.e. Tupperware)
· Shampoo & Conditioner
· Sheets & Pillowcases (Twin Size Only)
· Toilet Paper
· Monetary donations

CAPSA is asking Convergys to match any donations brought to the Easter Extravaganza Event in the form of one dollar per item. Any monetary donations would be matched as well. Convergys would donate a minimum of $5000 whether or not that much has been donated, however we are expecting a great number of donations.

By throwing this event CAPSA is sure the community will become more aware of their cause. This is a way to get the victims involved with the community and is sure to impact donations as locals will feel excited to help their friends, more than helping faceless children.


Capabilities:

We are confident that this event is one that will boost donations because it is unique in that it involves the victims along with the community. There is no question that CAPSA has done much good and this needs to continue. This event is one that will boost the morale of the victims as well as be a fun family event for the Easter holiday for locals.

Our idea to have this Easter Event is one that hasn’t been done by CAPSA before. It is simple to ask companies for donations but our idea is truly unique in that we are involving the community by helping them see what kind of abuse goes on in their backyard by bringing them together with the victims of this abuse. We hope that this will strike a chord with our donors and compel them to donate as much as they can, versus donating the bare minimum or nothing.

Budget:If there are images in this attachment, they will not be displayed.

CAPSA Easter Egg Extravaganza



Date /Amount /Description


1/15/09

$ 20.00

Event Idea Pitch Materials
1/25/09

$ -

Go no Go Deadline
2/10/09

$ 150.00

Planning Luncheon
2/20/09

$ -

Sponsor Commitment Meeting
3/10/09

$ -

Media Blitz
4/1/09

$ -

Event Review
4/11/09

$ 5,000.00

Event donation match, minimum donation 5,000




Budget Total
$ 5,350.00





Conclusion: By putting on the Easter Extravaganza Event, we will be able to raise morale with CAPSA families and be able to collect a lot of donations from the community. We also will benefit from Convergys monetary contributions and support.